WomenINC.

On November 14, we mark Equal Pay Day, a reminder that women in the Netherlands earn an average of 13.2% less than men—meaning they symbolically earn nothing from this day until the year's end.

To tackle this issue, Calamity Jane teamed up with WOMEN Inc. to launch the "Equal Pay Helpdesk" campaign, encouraging companies to embrace equal pay for all. We flipped the script and positioned equal pay as a game-changer for businesses, focusing on the question, “What’s in it for me?”—a perspective that definitely catches employers' attention!

This innovative idea led to the creation of a helpdesk staffed by top managers who are already leading the charge on equal pay, ready to share their experiences and insights.
WOMEN Inc. rallied support from executives at PwC, Van Lanschot Kempen, Sdu, and Gasunie, with Minister van Gennip kicking off the initiative.

As Emma Lok, Program Director at WOMEN Inc., puts it, “It’s inspiring to see these busy leaders carving out time to champion equal pay and position themselves as pioneers. It gives us hope for a brighter, fairer future!” Let’s make some noise for equal pay!