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Bringing the female gaze to your story 

Calamity Jane helps brands tell stories from a female perspective.

Need branding, campaigns, media coverage, or a podcast?

We've got you covered.

We create brand identities 

Strategy

Positioning

Brand story

Identity

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We create campaigns

Commercials

PR

Social campaigns 

Brand activations 

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We create content

Podcast

Formats

Short content video

Long content video

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We create from a different perspective

It's our mission to restore the balance between the male gaze and the female gaze.

The Male Gaze

We're conditioned to see the world in a way that empowers men—viewing them as stronger, more important, funnier, and smarter. As better. Most brands use the male gaze in their communication. 

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The Female Gaze

The female gaze is a less common perspective, one that empowers women. It’s driven by female values, seeing women as they truly are—real and equal to men. The female gaze is the next big thing:  a fresh perspective, that makes your brand stand out!

 

Curious if your brand is truly
connecting with women? 

Want to uncover new opportunities? Using a panel tailored to your target audience, we apply the primary affective response method to gauge how your campaign or concept resonates with women.

 

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Interested in how the female gaze can elevate your brand? 

Inspire your team with a Female Gaze Talk and turn

our insights into action. 

 

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