Bringing the female gaze to your story
Calamity Jane helps brands tell real, bold, and resonating stories from a female perspective.
​We create campaigns on topics like:
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employer branding
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improving women's position in society
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female-focused products
We team up with brands that truly want to connect with women. And trust us, we know how.
We create brand identities
Strategy
Positioning
Brand story
Identity
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We create campaigns
Commercials
PR
Social campaigns
Brand activations
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We create content
Podcast
Formats
Short content video
Long content video
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We create from a different perspective
It's our mission to restore the balance between the male gaze and the female gaze.
The Male Gaze
We're conditioned to see the world in a way that empowers men—viewing them as stronger, more important, funnier, and smarter. As better. Most brands use the male gaze in their communication.
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The Female Gaze
The female gaze is a less common perspective, one that empowers women. It’s driven by female values, seeing women as they truly are—real and equal to men. The female gaze is the next big thing: a fresh perspective, that makes your brand stand out!
Curious if your brand is truly
connecting with women?
Want to uncover new opportunities? Using a panel tailored to your target audience, we apply the primary affective response method to gauge how your campaign or concept resonates with women.
